Digital Communications and Audience Engagement Intern - JHU Students Only

The Digital Communications and Audience Engagement Intern will provide strategic support to AlignMNH in modernizing and diversifying its communication approaches to better reach and engage target audiences, particularly in low- and middle-income countries (LMICs). The internship will work as part of the AlignMNH Communications Team and with the program team. They will assess current communication strategies, recommend innovative dissemination methods, explore new digital channels, and investigate influencer partnership opportunities to expand organizational reach and impact. The position will work in close collaboration with program teams to develop fresh content formats, pilot new engagement strategies, and help transform AlignMNH's traditional communication approaches into dynamic, audience-centered initiatives.  

• Conduct a comprehensive audit of AlignMNH's current communication channels, analyzing metrics such as open rates, engagement levels, and audience reach to identify gaps and opportunities  

• Research and recommend innovative content formats and dissemination strategies tailored to LMIC audiences, including multimedia content, interactive materials, and mobile-first approaches and use the Real Talk series to test these approaches   

• Develop a strategic plan for expanding AlignMNH's social media presence across platforms, including emerging channels relevant to target audiences  

• Investigate and pilot the use of messaging platforms (e.g., WhatsApp, Telegram) for direct audience engagement in LMIC contexts  

• Research and develop an influencer engagement strategy, including:  

• Identifying potential health communication influencers in target regions  

• Creating partnership frameworks and engagement guidelines  

• Developing metrics for measuring influencer campaign effectiveness  

• Create sample content in new formats (e.g., infographics, short-form videos, interactive tools) to demonstrate innovative approaches  

• Analyze competitor and peer organization communication strategies to identify best practices and emerging trends.  

• Develop audience personas and journey maps to better understand how different segments prefer to receive and engage with health information  

• Assist in creating a digital transformation roadmap for AlignMNH's communication strategy  

• Pilot test 1-2 new communication approaches and provide data-driven recommendations based on results  

• Contribute to the Real Talk Series and International Maternal and Newborn Health Conference Communications activities as needed.   

• Currently enrolled as a full-time JHU graduate student (Master's level preferred)  

• Strong understanding of digital communication trends and social media platforms  

• Experience with content creation across multiple formats (written, visual, video)  

• Excellent analytical skills with ability to interpret engagement metrics  

• Creative mindset with ability to think outside traditional communication approaches  

• Strong project management and organizational skills  

• Proficiency in digital tools and platforms (social media management tools, basic design software, analytics platforms)  

• Fluency in English  

• Background in communications, marketing, public health, or related field  

• Experience with audience research and segmentation  

• Knowledge of LMIC contexts and communication challenges  

• Experience with influencer marketing or partnership development  

• Familiarity with health communication principles  

• Basic graphic design or video editing skills  

• Experience with WhatsApp Business or other messaging platform tools  

• Understanding of cultural considerations in global health communications