Social Media Strategist and Content Creator Consultant

Jhpiego is a non-profit global leader in the creation and delivery of transformative health care solutions for the developing world. In partnership with national governments, health experts and local communities, we build health providers’ skills and we develop systems that save lives now and guarantee healthier futures for women and their families. Our aim is revolutionizing health care for the planet’s most disadvantaged people.

Jhpiego Kenya is looking to engage a Social Media Strategist and Content Creator Consultant on a retainer contract. The engagement will be on a need basis based on specific job assignments. We are looking for experienced and creative Social Media Strategists and content creators to craft and execute a social strategy that leverages our social media accounts to boost awareness, generate leads, and drive engagement. The Social Media Strategist will be at the forefront of expanding our social media presence and reaching new audiences whose lives we can transform. S/he will develop and implement innovative strategies to increase our online presence, support our marketing efforts, and foster an engaged community.  The social media content creator will create captivating content, ensuring brand consistency, and measuring campaign success.  

NB: While applying, kindly specify your area of strength as a strategist, content creator or both. 

Develop and Execute Social Media Strategies:

• Craft innovative and data-driven social media strategies that drive brand awareness and engagement across our Instagram, Twitter and LinkedIn pages
• Implement creative campaigns that highlight Jhpiego Kenya’s unique brand story 
• Plan and execute social media campaigns and initiatives, including project launches, dissemination and closeouts 
• Work with the Communications Manager to align blog posts with the organizations content calendar

Content Creation and Curation: 

• Produce or oversee the creation of high-quality, shareable content, including photos, videos, stories, and live streams, that resonate with our target audience
• Curate user-generated content to foster community engagement and highlight authentic guest experiences

Community Engagement and Trend-Based Content Creation:

• Stay up to date with the latest social media trends, tools, and best practices to ensure Jhpiego Kenya remains at the forefront of the digital landscape 
• Create and leverage trending content formats and themes to maximize reach and engagement across all social media platforms

Data Analysis and Reporting: 

• Track and measure the performance of campaigns, providing insights and recommendations for future strategy 
• Collect and analyze data from various digital marketing channels to generate actionable insights 
• Create regular reports on social media and partner performance 
• Use data-driven insights to inform strategic decisions and optimize marketing efforts 

• Bachelor’s degree in marketing, advertising or related field
• 5+ years of social media experience in a forward thinking, growing organization
• Experience in healthcare, global health in non-profit or private sector capacity is a plus
• Proven expertise in social media analytics, with the ability to translate complex data into actionable strategies
• Proficiency in a wide range of social media management and analytics tools
• Strong analytical skills, with the ability to translate data into actionable insights
• Current in digital content and consumer trends and advancements in technology