• Consultant - Membership Development, Marketing and Strategic Communication

    Location West Africa Region
    Posted Date 1 month ago(11/12/2019 1:31 PM)
    Job ID
    2019-3757
    Category
    International Positions
  • Overview

    Jhpiego seeks Consultant to work with the African Forum for Research and Education in Health (AFREhealth) leadership and the Secretariat staff team to develop a strategy for AFREhealth to grow it's membership base.  Consultant will report to and receive support from the HW21 Senior Program Manager & Project Director.  Consultant will also work directly with the AFREhealth Chairs of the Membership and Communication Committees and the AFREhealth President and Executive Committee and liaise with the Secretariat Senior Program Manager as directed. 

     

     

    Health Workforce for the 21st Century (HW21) is a consortium of organizations led by Jhpiego, an affiliate of Johns Hopkins University. HW21’s goal is to accelerate achievement of 95-95-95 treatment targets through increasing the capacity, coordination, absorption and retention of nurses, midwives, pharmacists, community health workers, social service workers, and other related cadres that provide services to people living with HIV, TB, and other infectious and chronic diseases in high-HIV prevalence areas.

     

    The African Forum for Research and Education in Health (AFREhealth) is an interdisciplinary health professions organization that works with educational institutions, Ministries of Health, and other stakeholders to improve the quality of health care in Africa through research, education and capacity building with a focus on health workforce development and interprofessional collaboration.  It includes individuals, institutions, associations and networks from all the geographic and linguistic regions of Africa namely Anglophone, Francophone, Lusophone and Arabophone. Membership is open to African and international institutions and individuals committed to an Africa with strong, self-sustaining and  robust health systems.

     

     

     

    Responsibilities

     

    Membership and Strategic Communications

    • Develop AFREhealth’s strategy to grow its membership base (including organizations and individuals). The strategy will demonstrate the valued added and utility of membership in AFREhealth and include an implementation and costing plan as well as revenue projections.
    • Establish a targeted communications and engagement plan inclusive of the symposia, webinars, editorials, branded collateral (e.g. standard powerpoint, letterhead, business cards) presentations at conferences , publications (e.g. newsletter, flyers, press releases, etc.) and mass email drives to engage and inform members and potential members.  The engagement plan will outline activities, timeline, accountability, reporting mechanisms and budget
    • Conduct a mapping of universities and other potential members (individual and institutional), inclusive of the potential members’ research interest areas and activities in which they’d like to participate
    • Support AFREhealth staff and their website consultant to further develop the AFREhealth website so that and supports and links with the strategy to grow the membership base
    • Advise on either the development of /or purchase of database for administrative membership systems (AMS). Such a system will ensure that proper membership application (online), filing and documentation systems are developed and in place

     

    Expected Deliverables/Outcomes

    • A membership strategy and implementation plan (costing and revenue projections)
    • A membership engagement plan outlining activities, timeline, accountability, reporting mechanisms and budget
    • A more targeted presentation of AFREhealth’s organizational priorities, programs, capacities, and tools on its website so that the website branding, messaging and content aligns with the communication and engagement plan
    • Marketing materials customizable for different potential members, funders and partners
    • Either develop or recommend which data base system for administrative membership systems (AMS) should be purchased

     

    Required Qualifications

     

    • Cover letter should accompany CV
    • Management, communications, marketing background
    • Experience in similar types of work
    • Knowledge of and experience with data base system for administrative membership systems
    • Team-work and communication skills
    • Familiarity with the African context
    • Availability to travel (one to two weeks) as needed

     

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