• Email Marketing Coordinator

    Location US-MD-Baltimore
    Posted Date 1 month ago(1 month ago)
    Job ID
    2018-3303
    Category
    US Based Positions
  • Overview

    The Email Marketing Coordinator (EMC) will assist with a variety of email and web projects for Jhpiego’s Global Engagement & Communications team. The EMC will facilitate email campaigns and update web copy to sync with email marketing and newsletters.

     

    This position is temporary and will work on an as-needed basis.

    Responsibilities

    • Coordinate email marketing campaigns, including but not limited to email design/development, targeting, reporting and optimization
    • Assist with list segmentation, personalization, A/B testing and general campaign optimization strategies
    • Communicate with multiple departments regarding email and web updates
    • Provide reports on email performance and share insights to help grow our email lists
    • Monitor and report email marketing performance metrics (including open rates, conversion, etc.) to key stakeholders
    • Manage overall subscriber database and work to minimize list decay and unsubscribes
    • Ensure compliance with CAN-SPAM regulations and adhere to email deliverability best practices
    • Assist web team on design/development of landing pages and update web copy on corporate site

     

    Required Qualifications

    • HS Diploma or equivalent plus 2-3 years of experience
    • Must have portfolio with code samples of related digital work
    • Experience and skill in design/development and dissemination of email marketing campaigns
    • Proficiency in design/development of HTML emails and templates including responsive development techniques
    • Proven experience of configuring /designing emails for multiple browser types, devices and email clients
    • Experience with WordPress
    • Strong analytical skills, with ability to create reporting, and monitor KPIs
    • Strong communication, organizational, and interpersonal skills
    • Ability to convey technical information clearly and concisely to variety of audiences

    Preferred Qualifications

    • Knowledge of Google Analytics
    • Proficiency with Adobe CC (Photoshop, Illustrator, Dreamweaver)
    • Experience with MailChimp
    • Experience with Blackbaud email products

     

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